CD Marci Liroff on Social Networking and the Casting Director

Casting director Marci Liroff was a speaker at last week's "140 Characters Conference" in NYC (#140conf), a two-day event highlighting the impact of the internet for our business and personal lives. Liroff has more than 30 years of experience as a casting director, and she spoke about how and why she recently began using Twitter and Facebook to not only promote her business but also improve the casting process.

Watch the video below to see Liroff's presentation, and learn more about how social networking is changing how Hollywood works behind the scenes:

Liroff also uses social networking to provide a service to actors, by answering questions and offering helpful advice, tips, and videos. You can follow Marci Liroff on Twitter (@marciliroff) and Facebook.

For more about how Liroff and other casting directors are using social media such as Facebook, Twitter, and YouTube, read our "Ask a Casting Director" advice column at BackStage.com.

-- Daniel Lehman